Facebook controls your visibility
When you post on your Facebook business page, only a fraction of your followers see it. Facebook intentionally limits organic reach to push businesses toward paid advertising. Your follower count is meaningless if Facebook decides not to show your posts. A website, on the other hand, is indexed by Google. When someone searches for tow truck near me, Google can show your website. It cannot show your Facebook post. You are building on rented land when you rely on Facebook, and the landlord can change the rules anytime.
Google trusts websites, not Facebook pages
When Google ranks local search results, it weighs your Google Business Profile and your website heavily. A Facebook page carries almost no weight in local search rankings. If your only online presence is a Facebook page, you are invisible to the majority of people searching for towing services. A professionally built website linked to your Google Business Profile is what gets you into the map pack and organic search results.
Dealerships and body shops check your website
When a dealership service manager or body shop owner considers adding you to their tow rotation, the first thing they do is look you up online. If all they find is a Facebook page with sporadic posts, it signals that you are a small, informal operation. A professional website with your services, coverage area, reviews, and contact information says you are an established business worth working with. First impressions matter, and your website is your first impression for commercial accounts.
You cannot integrate dispatch into Facebook
A Facebook page lets people message you or call you. A website with dispatch integration lets customers request a tow directly, and that request becomes a real job you can accept from your phone. Facebook cannot do this. A website with integrated dispatch is a revenue tool. A Facebook page is just a profile.
Use both, but build the website first
The right approach is to have both a website and a Facebook page, but the website must come first. Build your website, link it to your Google Business Profile, and start ranking in local search. Then create a Facebook page that links back to your website. Post photos of completed jobs, share your Google review link, and use Facebook as a secondary channel. Never rely on Facebook as your primary online presence.